It is estimated that about 73 % of purchase decisions is in the sales place. So, we should help purchaser in perception transferring and right perception of that product. According to researches, using speech stimulus in the right side of designing and using picture in the left side is appropriate. Because left hemisphere is responsible for word processing, while right hemisphere generally process pictures such as brand or logo of the company. To maximize perceptions of consumers, worlds shall be written on the right side of packages and pictures on the left side, because eyes react opposite. Packaging should have a key role in sales place and here there is need for designing the packages in a scientific method. Researches about mental system indicate that speech stimulus is remembered better when it locate on the right side of package and non-speech stimulus such as logo and brand should be place on the left side of the package and this cause better influence. Then by using this we can guarantee influence on consumers. This research has been done on students of Kingston University.
Have you ever been in situations which tell yourself, I cannot be successful with many efforts? When you cannot be successful despite trying, something is wrong in your work. Creativity is one of these reasons. If you have not any creativity, you cannot be successful. You need creativity in your work with any position. Then you should not wait for a miracle and start your creative life right now. Think of these reasons. Remember which one is right about you? And fine solution for them and solve it.