When food waste is seen as a concern, it can lead to a feeling of guilt, which in turn motivates the consumer to a corrective behavior of reduction of their food waste and to behave in a pro-environmental manner (Qi and Roe, 2016). The feeling of guilt construct was measured with three item scales with one item measuring the amount of respondent's approval of feeling of guilt inside herself/himself as a result of the adverse effect of environmental problems caused by the food waste of her/his family. The next item is a guilty feeling due to food wasting while many people do not have assured access to edible food and the last item asks the respondent’s compensatory behavior through careful control on future behaviors of food consumption to reduce feeling of guilt