A crucial issue is the role of science journalism in the online environment, since journalists have been the mediators in the classic communication model. Many traditional media organizations have found it difficult to establish successful payment models for online content or to raise money from advertisers. At the same time, the prof-its from print products are decreasing because readers and advertisers increasingly turn to online channels. The economic crisis facing print media has already forced the end of the print edition of reputable newspapers and magazines, such as U.S. News & World Report, and led to the reduction of science editorial staff, for instance at CNN (http://dotearth.blogs.nytimes.com/2008/12/ 04/science-coverage-imploding-at-cnn-beyond). On the other hand, successful online editions of traditional media, such asSpiegel Onlinein Germany, have been hiring science journalists, and online-only products such asRe/Code(http://recode.net/about),Five-ThirtyEight(http://fivethirtyeight.com/) and inside climate news(http://insideclimate news.org/about) tout the quality of their science journalists. One of the reasons for the economic crisis of traditional media is the loss of their quasi-monopoly over providing time-sensitive, topical information to a broad public. For example, universities in the pre-Internet era depended on journalists to pick up their press releases and make the information available to the public; these press releases are now disseminated via online sites directly accessible to anyone. Moreover, many press releases are written in a journalistic format, ready for consumption by the end-user, and may have even been written by former science journalists. Journalistic content has to compete with free content, some of which is professionally produced. The big question is whether the current crisis is the beginning of the collapse of journalistic media in general and science journalism in particular or a temporary downturn until the media adapt to the new online environment.