2.Keep visuals light on text and light on brand
Visuals are essential for every type of social share, marketing campaign and nearly anything else posted online these days. They’re easier to digest than text, and they’re more effective for evoking emotions, which will maximize the chances that your message will be remembered. When it comes to visuals on social, Instagram reigns supreme.
It’s easy to forget that because promoted posts on Instagram appear in users’ newsfeeds, they perform best when they look like they belong there.
As soon as marketers start to think about paid placements, we’re tempted to make them look like banner ads, with large logos and headlines superimposed on the imagery. That kind of post simply isn’t going to resonate with the Instagram crowd, especially when they’re in the midst of scrolling through their feeds.