Rites and rituals are important to corporate culture because they help reinforce desired behavior.For example, when someone does something well, like selling $ 1 million of insurance, the company will often reward the individual with a plaque. This is just a token; however, it serves as a way of saying thank you. In many instances, these plaques or awards are given out at a dinner or a special ceremony. For example, at Mary Kay there is an awards night in which the spotlight is placed on those who have done well. There is an extravaganza in which the leading saleswoman of the year is crowned.
Diamonds, minks, and cars are given to those who have done well. At the end of the ceremony, it is obvious to all that the number 1 rule in the fire is to sell.