Case 14 Pricing Almost Destroys and ThenSaves a Local Restaurant".As I pulled into the gravel parking lot I knew immediately that the Mlexicatessanwas a warm, friendly Mexican restaurant. There was nothing new here. and I don'tmean that in a negative way. Nothing looked new but it all looked comfortable.vell worn with the passage of time. Mexican motifs line the walls and ceiling rightnext to the window air conditioners.