This stems from the fact that the t

This stems from the fact that the territory of shop dt1 is defined on the basis of a reasonable estimate of the
customer pick-up cost; however, the customer, aside from the value he places on his own time, will tend to
prefer the closest of the areas served by the two logistic nodes if he lives in the area formed by their
intersection.
Analogous considerations made for each area served will thus lead to a determination of the territories for
each shop, as well as any overlapping of the areas served by different distribution points.
Finally, it is worth considering that the organizational alternative of home delivery of products ordered by
customers can be adopted in the scenarios outlined thus far only on condition that the fixed costs be
eliminated for the intermediate logistical distribution network that permits the other type of delivery to be
offered on the market. However, this radical choice may place all those customers whose shop product
pick-up cost (Ppc) is low in a position of economic imbalance, as illustrated in Figure 7. In the contrary
case, if the intermediate logistical points (shops or distribution points) scattered throughout the territory and
their associated fixed costs are not eliminated, interest in home delivery would be further eroded (there
would be a shift towards the upper end of the cost curve in an amount equal to the sum of the fixed costs
for the shops kept open). Therefore, the decision to eliminate the intermediate logistical structure cannot be
made without a careful analysis of the costs incurred by current and potential customers to pick up ordered
products from shops. This decision, which can lead to a veritable “e-commerce trap” if taken rashly, is
complicated by the fact that the fixed costs for shops generally do not permit gradual entry.


Figure 7. The e-commerce trap

Case1: Alternative organizational solutions (network of shops or home delivery)

結果 (中文) 1:

这源于该领土店 dt1 定义在一个合理的估计的基础上的事实客户提取成本 ；然而，客户的价值，他放在他自己的时间，除了会倾向于喜欢亲密的由两个物流节点提供服务，如果他住在由该地区的地区他们交叉口。类似的考虑作送达每个地区将因此导致测定为界每个商店，以及任何重叠的不同分布点提供服务的地区。最后，值得考虑产品送货到家的组织替代下令由客户可以通过在概述迄今为止唯一条件是固定费用的方案消除中间的物流配送网络，允许其他类型的传递在市场上提供。然而，这种激进的选择可能会把所有这些客户放置了其商店产品提取成本 （Ppc） 较低在经济发展不平衡的位置，如图 7 所示。在相反种情况下，如果中间的后勤点 （商店或分发点） 分散在全港及与其相关联的固定成本不能消除，送货到家的兴趣 （那里进一步侵蚀将转向同等金额的成本曲线的上端固定成本的总和到商店购物，保持打开状态）。因此，不能消除中级后勤结构的决定用未经仔细分析现有和潜在客户的费用来拿最多订购商店的产品。这一决定，这会导致一个名副其实"电子商务陷阱"如果采取轻率，是复杂的事实商店的固定的费用一般不允许渐进方式进入。图 7。电子商务陷阱Case1： 替代组织解决方案 （网络商店或送货到家）

結果 (中文) 3:

这是从车间1境内对
客户接送成本合理估计的基础上定义的；然而，客户价值的地方，除了他自己的时候，往往会选择的两
物流节点的最接近的地区服务如果他生活在地区的交叉形成

。类似的考虑，为每个服务区域从而导致
各商店的确定的领土，以及任何重叠的不同分布点服务领域。
最后，是考虑到所订购的产品配送组织替代
值得客户可以在情况下采用了迄今为止唯一的条件是，固定成本是消除中间
物流配送网络，允许交付的其他类型是
市场上提供。然而，这种激进的选择可能将所有这些用户的产物
提取成本（PPC）是低的在经济不平衡的位置，如图7所示。在相反的情况下如果中间
，后勤点（商店或分销点）分散在整个地区和
相关的固定成本并没有消除，在家分娩的利益将会进一步侵蚀（有
将转向成本曲线的上端，等于固定成本
和商店保持打开）。因此，决定消除中间物流结构不能
没有用现有的和潜在的客户从商店拿命令
产品费用分析。这一决定，这可能会导致一个名副其实的“电子商务”陷阱如果贸然
，是复杂的事实，固定成本的商店一般不允许


逐步进入。图7。电子商务的陷阱

案例：替代组织方案（商店或配送网络）