The company should support the investment in innovation, because from my case study, the good innovation enterprises have invested in highly innovative items have been received by the customer’s trust, and better quality, organizational culture, as well as long-term customer relationships. Nowadays, the company’s innovation for these functions is the behavior of consumers and company’s economic growth has positive impact. In 2015, the innovation more important than ever, because it can help companies to develop new business, creative new customers and reducing the life cycle of the product.