1. What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? [3 points]
• It says in the case that Jim and the team collected information through interviews. These interviews would have been with key stakeholders in the company.
• It also says they collected information from loyal customers identified by the marketing departmentl; ie. focus group
• Finally, Jim and his team collected information about existing systems.
• Research competing companies, vendors, trade journals