As aforementioned, cheap prices of imported ‘batik’ products have put them in preferable positions in the eye of consumers. In dealing with this condition, Indonesia’s local batik SMEs’ attitudes reflect varied perspectives, yet somehow similar to each other. They oppose the imported textiles and confront them as ‘non-batik’ products, but also began producing printed textiles with batik patterns/motifs, which they name as’batik printing.’ The reason of this attitude is in order to keep profiting from the business. Since the imported ‘batik’ products are being sold at cheap prices, this made the local batik SMEs then have to lower down the prices of their batik products, so that they can keep competing in the market. However, high prices for materials of batik, such as mori cloths and longer process for finishing the products (since they are not using machines), made the SMEs can gain only small amount of profit from the business if they sell them in lower price. Therefore, they began to diversify their productions to include also ‘batik printing,’ considering its low cost of productions. Along the way they start to develop the production process by combining printed batik with the traditional ones. One of batik experts from Pekalongan, Zahir Widadi, mentions that the SMEs cannot avoid the development of technology in producing batik. Even so, the SMEs still have to honor the original batik culture and traditions. In this context, to strengthen their positions while competing in the markets, innovation and adaptation to the new technology of production may be necessary, yet the implementation should not diminish the original and philosophical value of batik culture and traditions.