Seventh, psychological involvement was not found to significantly affect behavioral intentions, whereas behavioral involvement was a significant contributor to audience’s behavioral intentions. That is, respondents who were psychologically involved with the films continued to seek for behavioral involvement, but had little intention to visit destinations featured in films. Conversely, behaviorally involved individuals retained more nostalgic memories and showed a higher level intention to visit Hong Kong. This finding is consistent with those of previous studies confirming that behavioral involvement plays a crucial role in explaining behavioral intentions (Cheng and Tsaur 2012; Kim, Scott, and Crompton 1997; McIntyre 1989). This makes intuitive sense as the more exposures people had to Hong Kong films, the more likely they would be able to retrieve their memories years later.