I recently had a conversation with a recruiter, and she shared this great tidbit with me about what she considers to be the kiss of death for interviews. When people answer, “Why are you interested in this position?” with something about being passionate about programming, writing, or some other skill with no mention at all about the actual company, it’s immediately a red flag. Think about it this way: You can bring your skills anywhere. The trick is explaining why you want to use them for this particular company.