For better or worse, beauty plays a role in our lives. But it is extremely difficult to define exactly what makes one person attractive to another. Although there do seem to be certain physical traits that are considered universally appealing, it is also true that beauty doesnot always conform to a single, uniform standard. A person’s cultural background, for example, may influence what he or she findsattractive in others. In the end, beauty really is, as the saying goes, in the eye of the beholder.