、维持品牌忠诚度品牌忠诚度就是来自于消费者对产品的满意并形成忠诚的程度

、维持品牌忠诚度品牌忠诚度就是来自于消费者对产品的满意并形成忠诚的程度。对于一个企业来讲，开发新市场、发掘新的顾客群体固然重要，但维持现有顾客品牌忠诚度的意义同样重大，因为培养一个新顾客的成本是维持一个老顾客成本的5倍。维持品牌忠诚度的通常做法有：（1）给顾客一个不转换品牌的理由。比如推出新产品，适时更新广告来强化偏好度，举办促销等都是创造理由，让消费者不产生品牌转换的想法。（2）努力接近消费者，了解市场需求。不断深入地了解目标对象的需求是非常重要的，通过定期的调查与分析，去了解消费者的需求动向。（3）提高消费者的转移成本。一种产品拥有差异性的附加价值越多，消费者的转移成本就越高。因此，应该有意识地制造一些转移成本，以此提高消费者的忠诚度。3、建立品质认知度品质的认知度是消费者对某一品牌在品质上的整体印象。消费者对品质的认知度完全来自于产品使用或服务享受之后，产品的品质并不完全是指产品或服务本身，它同时包含了生产品质和营销品质。建立品质认知度可从以下几个方面着手：（1）注重对品质的承诺。企业对品质的追求应该是长期的、细致的和无所不在的，决策层必须认清其必要性并动员全体员工参与其中。（2）创造一种对品质追求的文化。因为品质的要求不是单纯的，每个环节都很重要，所以最好的办法是创造出一种对品质追求的文化，让文化渗透到每一个环节中去。（3）增加培育消费者信心的投入。经常关注、观察、收集消费者对不同品牌的反应是不可或缺的做法，强化对消费者需求变化的敏感性。（4）注重创新。创新是唯一能够变被动为主动进而去引导、教育消费者进行消费的做法。

結果 (英文) 1:

Maintaining brand loyalty
brand loyalty from the consumer is satisfied with the products and the formation of loyalty level. For an enterprise, the development of new markets for new customer groups is important, but the significance of maintaining existing customer loyalty is also important, because the cost of training a new customer is five times the cost of maintaining an old customer. Maintaining brand loyalty is common practice are:
(1) give the customer a reason not to brand conversion. For example, introduction of new products, timely updates to reinforce the advertising preference, etc. are organized to create promotional reasons, so that consumers do not have the idea of brand switching.
(2) efforts to reach consumers, understand the market demand. Deepening understanding of the target audience's needs is very important, through regular surveys and analysis, to understand consumer demand trends.
(3) improve the transfer costs for consumers. The more value a product has the difference, the higher the transfer costs for consumers. Therefore, we should consciously create some switching costs in order to improve customer loyalty.
3, establish quality awareness of
quality consumer awareness of a brand on the overall impression of quality. After consumer awareness of quality products entirely from the use or enjoyment of services, the quality of the product is not entirely refers to the product or service itself, which includes both production quality and marketing quality. Build awareness of quality may proceed from the following aspects:
(1) focus on commitment to quality. Enterprise pursuit of quality should be long-term, detailed and omnipresent, decision-makers must recognize its necessity and to mobilize all the staff involved.
(2) create a pursuit of quality culture. Because the quality requirements are not simple, each link is very important, so the best way is to create a culture of quality and the pursuit of, let culture penetrated every aspect go.
(3) foster increased investment in consumer confidence. Often concerned about, observe, collect consumer response to different brands of practice is essential to strengthen consumer sensitivity to changes in demand.
(4) focus on innovation. Innovation is the only way to regain the initiative and then to guide the practice of education consumer spending.

結果 (英文) 2:

Maintain brand loyalty
Brand loyalty comes from the degree of consumer satisfaction with the product and the degree of loyalty. While it is important for a business to develop new markets and tap into new customer groups, maintaining brand loyalty to existing customers is equally important because the cost of developing a new customer is five times the cost of maintaining an old customer. Common practices for maintaining brand loyalty are:
(1) Give customers a reason not to change the brand. For example, the introduction of new products, timely update of advertising to enhance preference, holding promotions, etc. are creating reasons, so that consumers do not produce brand conversion ideas.
(2) Strive to reach out to consumers and understand market demand. It is very important to keep a deeper understanding of the needs of the target audience, through regular surveys and analysis, to understand the needs of consumers.
(3) Increase the transfer cost of consumers. The more added value a product has differences, the higher the consumer's transfer cost. "Thus, consumer loyalty should be increased by consciously creating some transfer costs."
3, establish quality awareness
The awareness of quality is the overall consumer's impression of a brand's quality. Consumer awareness of quality comes entirely from the use of products or service enjoyment, the quality of the product does not refer to the product or service itself, it also contains the quality of production and marketing quality. Building quality awareness can be done in the following ways:
(1) Pay attention to the commitment to quality. Enterprises should be long-term, meticulous and omnipresent pursuit of quality, decision-making levels must recognize its necessity and mobilize all staff to participate.
(2) Create a culture of quality pursuit. Because the quality requirements are not simple, each link is very important, so the best way is to create a culture of quality pursuit, so that culture penetrates into every link.
(3) Increase investment in fostering consumer confidence. Regular attention, observation and collection of consumer responses to different brands is an essential practice to increase sensitivity to changing consumer needs.
(4) Focus on innovation. Innovation is the only practice that can change passively into active and thus guide and educate consumers to consume.

結果 (英文) 3:

. maintain brand loyalty
Brand loyalty comes from the degree that consumers are satisfied with products and form loyalty. For an enterprise, it is important to develop new markets and explore new customer groups, but it is also important to maintain the existing customer brand loyalty, because the cost of cultivating a new customer is five times that of maintaining an old customer. The common ways to maintain brand loyalty are:
(1) Give customers a reason not to switch brands. For example, launching new products, updating advertisements in time to strengthen preferences, and holding promotions are all reasons to create, so that consumers do not have the idea of brand conversion.
(2) Try to get close to consumers and understand the market demand. It is very important to understand the needs of the target object in depth. Through regular investigation and analysis, we can understand the demand trend of consumers.
(3) Increase the transfer cost of consumers. The more value-added a product has, the higher the transfer cost for consumers. Therefore, we should consciously create some transfer costs to improve the loyalty of consumers.
3. Build quality awareness
Quality awareness is the overall impression of consumers on the quality of a brand. Consumers' awareness of quality comes from the use of products or the enjoyment of services. The quality of products does not refer to the products or services themselves. It includes both production quality and marketing quality. The establishment of quality awareness can be started from the following aspects:
(1) Focus on commitment to quality. The enterprise's pursuit of quality should be long-term, meticulous and omnipresent. The decision-making level must recognize its necessity and mobilize all employees to participate in it.
(2) Create a culture of quality. Because the requirement of quality is not simple, every link is very important, so the best way is to create a culture of quality pursuit, let culture permeate into every link.
(3) Increase investment in fostering consumer confidence. It is necessary to pay attention to, observe and collect the response of consumers to different brands, and strengthen the sensitivity to the change of consumer demand.
(4) Focus on innovation. Innovation is the only way to change passivity into initiative and then to guide and educate consumers to consume.