Process gratification refers to searching for something or to pass time. Process gratification means user receives gratification mainly from being involved in the process of behavior, rather than from message content. Process gratification focuses on the convenience and ease of use, and is associated with words such as resources, search engines, surfing, technology, and websites (Stafford et al., 2004, p. 13). Because the technological improvement, the Internet and television come closer and closer and will possibly to be combined as a new medium to satisfy the audiences’ need. Process gratification derived from the use of mediated messages for extrinsic values. In YouTube, it could be covered in three constructs: disconfirmation of entertainment, disconfirmation of passing time, and disconfirmation of self-expression by Peters (2007). A user will perceive process gratification when user involved in the usage process, such as using YouTube for fun, then he will be satisfied with the process of using it (Chae & Chung, 2010, p. 137). Therefore the H3 of this study is: