Sweeney and Soutar (2001) used the theory ofconsumption values as a basis to develop the multidimensionalPERVAL (Perceived Value) scale, consistingof four distinct value domains. However, unlike Sheth etal. (1991), Sweeney and Soutar suggested the four valuedimensions were interrelated as consumers’ perceptionsof one dimension (e.g., functional value) may influencetheir perceptions of another dimension