We got comments like these:
"Amazon, if I could, I would seriously make out with you right now. Yes, I said it."
"The old frustration full packaging took scissors and blood and sweat to open. The new way is perfect! Pull cardboard tab, open envelope, memory card in hand."
Since the launch five years ago, the team has worked hard. We launched with 19 products. Today, we offer more than 200,000 different products in Frustration-Free Packaging, and they’ve been ordered more than 75 million times. In addition to being frustration-free, this packaging is also better for the environment. No Styrofoam, no clear-plastic inlays, and it’s smaller. Frustration-Free Packaging has so far eliminated over 24.7 million pounds of excess packaging material.
We still have further to go on this initiative, and we’ll keep after it. We want to say thank you to the millions of customers and thousands of vendors who have supported us on this journey so far. If you’d like to share your feedback and suggestions with us this holiday season, you can reach us any time at Packaging Feedback—your comments are the driving force behind hundreds of packaging improvements every year.
We wish you a frustration-free holiday season, and as always, thank you for being a customer.