When someone asks you what you do at work every day, how do you answer? Do you use the biggest words you know? Or do you keep your message simple?No matter what field you work in, it’s important to avoid jargon and field-specific language when you communicate with the general public. Although you may think that using words such as optimize, differentiate, or paradigm makes you sound smarter or better at your job, this “insider talk” blocks communication. It’s as if you're putting up a wall between yourself and the person or people you’re talking to.So how do you avoid jargon? It’s actually quite simple to keep things simple. 1. Relax!Don’t think too hard about what you’re going to say or who you’re talking to. Just relax and imagine that you’re in an informal situation, like a weekend party. Focus on connecting with people, not on impressing them.2. Use simple language.Using simple language is the sign of an excellent communicator. People care more about what you say because they understand you’re speaking to them at the same level. But be careful not to oversimplify. If your listeners feel insulted, you’ll lose them.3. Use examples and emotions.When you’re explaining a complicated concept, use examples or short stories. It will make the idea easier to understand—and if you choose something that connects with your listeners’ emotions, it will also help them remember your message long after the conversation is over.4. Check with your audience.If you need to give a talk or presentation and you’re not sure if your message is clear, ask a friend or family member to listen for jargon. Be sure to talk to someone who isn’t in the same field as you—otherwise, they might not notice all the jargon you use. In fact, they probably use it themselves.And there you have it—a simple guide to keeping language as simple, clear, and effective as possible!