①信息量小，转瞬即逝。由于电视广告一般只有15秒、30秒，信息量是极其

①信息量小，转瞬即逝。由于电视广告一般只有15秒、30秒，信息量是极其有限的。电视广告不能保留、传阅和反复观看，所以不便记忆。
②受收视环境的影响大，不易把握传播效果。电视机需要一个适当的收视环境，离开了这个环境，也就根本阻断了电视媒介的传播，在这个环境内，观众的多少、距离电视机屏幕的远近、观众的角度以及电视音量的大小、器材质量以至电视机天线接受信号的功能如何，都直接影响着电视广告的收视效果。
③费用昂贵。一是电视广告片本身的制作成本高，周期长；二是播放费用高。

結果 (英文) 1:

(1) small amount of information, fleeting. TV ads are generally only 15 seconds, 30 seconds, the amount of information is extremely limited. TV ads can not be retained, circulated and repeated viewing, so the inconvenience memory.
② ratings environmental impact, which is difficult to grasp the dissemination of results. TV needs a proper viewing environment, leave this environment, they did not block the spread of the television medium, in this environment, how much of the audience, the distance from the TV screen, the audience's point of view as well as the TV volume size, equipment quality and even TV antenna how to accept the signal functions are directly affecting the television ratings for the TV ads.
③ expensive. First, the TV commercials making high cost, long cycle; player costs high.

結果 (英文) 2:

① information quantity is small, fleeting.Because of television advertising in general only 15 seconds, 30 seconds, the amount of information is extremely limited.Television advertising is not retained, circulation and repeated viewing, so inconvenient memories.A
2 by viewing the environmental impact of large, difficult to grasp the dissemination of results.The TV set needs a proper viewing environment, leaving the environment, it simply blocking the television media of communication, in this context, audience number, distance of TV screen distance, angle and TV audience volume size, equipment quality and TV antenna receiving signal function how, have a direct impact on the television reception.
The expensive.A television advertisement itself high manufacturing cost, long cycle; two is playing the high cost.

結果 (英文) 3:

① the amount small, fleeting. Since only 15 seconds, 30 seconds of television advertising in General, the information is extremely limited. Television advertising cannot be preserved, circulate and watch over and over again, so inconvenient memories.
② program environmental impact of large and difficult to grasp the communication effect. TV needs a proper viewing environment, left the environment, or simply blocking the spread of television media in this environment, how many in the audience, away from the TV screen near and far, the audience and the TV volume size in terms of functionality, quality of equipment as well as TV antennas to receive signals, directly affect the television ratings of TV advertising.
③ expensive. Is the high production cost of TV advertising film itself, long cycle; the second is the high cost of playing.