1.2. Tourism promotion strategy
Strategy in promoting a new tourism product should strengthen either locally or internationally with full involvement of various parties including governments, private agencies and the media. A promotion method to attract tourists is not only targeted in Malaysia only, but it should expand to other countries or worldwide. In order to encourage repeat visits by tourists to the area of new tourism products, it requires a variety of promotional methods, namely by introducing the concept of Malay gardens to the public and increase the construction of public parks based on the concept of Malay garden design.
1.3 Re-branding the tourism product
The re-branding is very needed to check the products and elements of tourism in Malaysia. The re- branding will make a tourism product become more valuable and offer infinite experience especially for tourists. Extra innovative and creative efforts to re-branding the tourism industry needs made right away e.g. providing information and fresher products with an emphasis on cultural tourism to attract tourists to the country.