As for the professional implications, it is assumed that although each new technology has its own learning curve, this has little influence when it comes to adopting it as long as great results are expected from it, as is the case with Big Data. Also, it seems that if services companies have the right infrastructure, nothing is lost by trying this new technology and that the inhibiting factors of this test have less weight than the benefits that companies expect. In this sense, it would be very important for companies to know that most of the software associated with the use of Big Data is free and if the company already has the necessary resources of hardware and qualified personnel it is much easier to adopt (Erevelles et al., 2016). Therefore, in companies with a certain level of technological implementation, at the level of hardware and personnel, it is very likely that they can implement and take advantage of the use of Big Data to identify the benefit of its use at the level of decision making in management and marketing.