「利基」(niche)之意義。 利基(niche)(商業用語)是指標對

「利基」(niche)之意義。 利基(niche)(商業用語)是指標對企業的優勢細分出來的市場，這個市場不大，而且沒有得到令人滿意的服務。產品推進這個市場，有盈利的基礎。在這 裏特指，針對性、專業性很強的產品。按照菲力浦·科特勤在《行銷管理》中給 利基下的定義:利基是更窄地確定某些群體，這是一個小市場並且它的需要沒有 被服務好，或者說“有獲取利益的基礎”。(這種有利的市場位置在西方稱之為 “Niche”，海外通常譯作“利基”。)企業在確定利基市場後往往是用更加專業化 的經營來獲取最大限度的收益，以此為手段在強大的市場夾縫中尋求自己的出 路。

結果 (英文) 1:

"Niche" (niche) of significance. Niche (niche) (business language) is an indicator of the advantages of the enterprise segment out of the market, not the market, but did not get satisfactory service. Promote the product in this market, there are profitable basis. Here especially, targeted, highly professional products. As defined under the ground to Philippe Cote in "Marketing Management" niche: niche is a more narrowly, to determine certain groups, this is a small market and its needs are not being served well, or say "get the interests of the foundation. " (This favorable market position in the West called "Niche", overseas usually translated as "niche.") Enterprises in determining the niche market is often with a more professional management to get maximum benefits, as a means to seek their own way out of the cracks in the strong market.

結果 (英文) 2:

The meaning of "niche". Niche (business term) refers to a market that is segmented against the strengths of a business, which is small and not satisfactory serviced. Products to promote this market, there is a profit base. In this Ritter refers to, targeted, highly specialized products. According to Philip Coe's definition in Marketing Management, niche is to identify certain groups more narrowly, which is a small market and its needs are not served well, or "on the basis of gain." (This favorable market position is called "Niche" in the West, and is often translated as "nic"overseas.) Enterprises in the determination of niche market is often more specialized in the operation to obtain maximum benefits, as a means to find their own way in the strong market sandwich.

結果 (英文) 3:

The meaning of "niche". Niche (business term) is a market subdivided by indicators of the advantages of enterprises. This market is not large and does not receive satisfactory services. The product promotes this market, has the profit foundation. In particular, it refers to products with strong pertinence and professionalism. According to the definition of niche given by Philips cote in marketing management, niche is to identify certain groups more narrowly, which is a small market and its needs are not well served, or "there is a basis for obtaining benefits". (this favorable market position is called "nice" in the west, and is often translated as "niche" overseas. ）After determining the niche market, enterprises often use more specialized management to obtain the maximum profits, which is a means to seek their own way out in the strong market gap.