The Love Your Clothes movement exists to reduce the impact of clothes on the environment. When it began in 2014, an estimated 300,000 tonnes of clothing were thrown away each year in the UK. It has also been found that changes to the way the UK supplies, uses and disposes of clothing could reduce the carbon, water and waste footprints of clothing consumption by 10-20% each.- this shows there is a clear reason for change! Love Your Clothes aims to help consumers make small conscious changes to reduce the impact clothing has, improving its sustainability throughout its lifecycle, particularly by lengthening the active life of the clothes we wear. By increasing the lifecycle of clothes, less will be ending up in landfill, and care tips such as the Dirty Laundry Doodles that encourage consumers to wash clothes at lower temperatures, means lower energy use in clothes maintenance, another way of lessening the impact our clothing has on our planet.