近年，文建會在多個城市建構起文創產業園區，並作為區域推動創意產業中心。

近年，文建會在多個城市建構起文創產業園區，並作為區域推動創意產業中心。針對各類產業，相關事業積極注入「藝術」元素，並滿足在地經濟發展面對的「特色生產」與「生活服務」兩大區塊需求，因此，若利用解說牌介紹建構老街店鋪及歷史沿革等文化發展，並找出其文化特色，以維持遊客旅遊意願，提高遊客滿意度，進行解說牌建置。同時以解說牌出發發展地方產業，並以生活服務作解說牌主要規劃，建構一切商機。本研究以問卷調查並以旅客為調查對象，運用KANO二維品質模型來探討西螺延平老街解說牌類型、設置位置、及解說牌屬性等品質要素之滿意度進行研究分析，同時結合重要性-滿意度(I-S)模式，進行老街解說牌建構策略之探討。本研究目的為:1)分析老街解說牌顧客滿意度及重要性；2)應用KANO二為品質模型探討西螺延平老街解說牌品質類型與屬性；3)探討西螺延平老街品質要素建構指標及策略。本研究以問卷調查法及觀察研究法歸納出解說牌之放置位置為首要考慮之條件，若未以遊客角度出發進行設置位置規劃，則顧客滿意度則下降，接續則以解說牌之基本價值進行規劃，在目前無解說牌規劃之延平老街，則暫時無需注意較具突破性之構成、色彩與質感等外觀上之品質因素考量，應先以內容為主進行解說牌之構思，以維持一定之顧客滿意度。

結果 (英文) 1:

In recent years, the CCA will construct a number of cities from the cultural and creative industrial park, and the promotion of creative industries as a regional center. For all types of industries and related businesses to actively inject "art" element, and meet the economic development in the face of the "features production" and "life services" two blocks demand, therefore, if the use of interpretative signs introduce Street shops and construction history and other cultural development, and to identify their cultural characteristics, in order to maintain the wishes of tourists, improve customer satisfaction, build brand be explained. Interpretative signs while starting the development of local industries, and to explain the life services for major brand planning, construction of all business opportunities.
In this study, questionnaire survey and visitors as to explore the elements of satisfaction with the quality of Siluo Yanping Street interpretative signs type, set the location, and the use of interpretative signs and other property KANO model two-dimensional quality research and analysis, combined with the importance of - satisfaction (IS) mode, interpretative signs Street strategies of construction.
The purpose of this study are: 1) Analysis of Street interpretative signs and the importance of customer satisfaction; 2) application KANO two for quality model to explore Siluo Yanping Street interpretative signs quality type and attributes; 3) To investigate quality factors Siluo Yanping Old Street construction of indicators and strategies. In this study, questionnaire and observational study law summarized interpretative signs to place paramount consideration of the condition, if not to the point of view of tourists planning to set position, the customer satisfaction declined, connecting places of the fundamental values of interpretive panels were planning, Yanping Street in the planning of the license is currently no explanation, for the time being no need to pay attention to the more merit consideration on the breakthrough of form, color and texture such as the appearance, should be content-based conceived interpretation of the brand, in order to maintain a certain of customer satisfaction.

結果 (英文) 2:

In recent years, Wenjian has set up a cultural and creative industrial park in several cities and served as a regional center for promoting creative industries. For all kinds of industries, related undertakings actively inject "art" elements, and meet the economic development of the face of the "special production" and "" Life Services " two blocks of demand, therefore, if the use of commentary cards to introduce the construction of old street shops and historical development and other cultural development, and find out its cultural characteristics, in order to maintain the willingness of tourists to travel, improve tourist satisfaction, the interpretation card construction. At the same time to the commentary card to start the development of local industries, and life services as the main planning, the construction of all business opportunities.
In this study, the survey and passenger as the object of investigation, using KANO two-dimensional quality model to explore the west of Yanping old street commentary card type, setting position, and interpretation card attributes and other quality elements of satisfaction research and analysis, and combined with the importance-satisfaction (I-S) model, the old street commentary card construction strategy.
The purpose of this study is: 1) to analyze the customer satisfaction and importance of the old street commentary card, 2) to apply KANO II to explore the quality type and attribute of the Old Street commentary card in Xilu Yanping, and 3) to explore the quality element construction pointer and strategy of the old street of Xilu Yanping. This study to the questionnaire and observation research method to sum up the placement of the commentary card as the primary consideration of the conditions, if not from the perspective of tourists to set up location planning, then customer satisfaction will decline, follow-up to the basic value of the commentary card planning, in the current no commentary card planning to extend the old street, then temporarily do not need to pay attention to the more groundbreaking composition The quality factors such as color and texture should be considered, and the idea of commentary cards should be carried out first with content as the main content, so as to maintain a certain degree of customer satisfaction.

結果 (英文) 3:

In recent years, ICDC has built cultural and creative industrial parks in many cities, and has become a regional center for promoting creative industries. For all kinds of industries, related businesses actively inject "art" elements, and meet the needs of "featured production" and "life service" blocks in the local economic development. Therefore, if we use the commentary board to introduce the construction of old street shops and historical evolution and other cultural development, and find out its cultural characteristics, in order to maintain tourists' willingness to travel, improve tourists' satisfaction, and build the commentary board 。 At the same time, the development of local industries is based on the commentary board, and the main planning of the commentary board is life service, so as to construct all business opportunities.
In this study, we used Kano Two-Dimensional quality model to analyze the satisfaction of the quality factors such as the type, location and attribute of the old street commentary boards in Yanping, Xiluo. At the same time, we combined the importance satisfaction (I-S) model to explore the construction strategy of the old street commentary boards.
The purpose of this study is: 1) to analyze the customer satisfaction and importance of the old street commentary boards; 2) to explore the quality types and attributes of the old street commentary boards in xiluoyanping by using Kano II as the quality model; 3) to explore the construction indicators and Strategies of the quality elements in the old street in xiluoyanping. In this study, questionnaire survey and observation research are used to conclude that the location of the signage is the primary consideration. If the location planning is not carried out from the perspective of tourists, customer satisfaction will be reduced, and the basic value of the signage will be used for planning. In the old street of Yanping where the signage planning is not yet understood, there is no need to pay attention to the more breakthrough composition, color and texture for the time being In order to maintain a certain degree of customer satisfaction, the design of interpretation board should be based on content.