E-Commerce Future There are several electronic commerce groups like Rakuten. Among them is a growing trend—diversity. Many of these e-commerce groups are conglomerates that prefer to have many means of generating revenue as opposed to focusing on one particular source. Companies such as Amazon and Netflix offer VOD services to customers. This method of getting data to customers has been considered by many to be the future. In an effort to keep with the times and compete with its business rivals, Rakuten purchased Wuaki.tv, a streaming media service in June, 2012. VOD services can be seen as an environmentally friendly alternative to packaged products such as DVDs and video games. Streaming media will become an important revenue source for e-commerce companies in the future.