4、建立品牌联想品牌故事是建立品牌联想的重要途径之一，建立品牌联想对于

4、建立品牌联想品牌故事是建立品牌联想的重要途径之一，建立品牌联想对于品牌资产管理非常重要。例如建立健身的名句在健身室或在社交媒體 鼓勵更多不管多忙也要堅持做運動,品牌联想是指消费者想到某一个品牌的时候所能联想到的内容，然后根据内容分析出买或不买的理由，这些联想大致可以分为几类：产品特性，消费者利益，相对价格，使用方式，使用对象，生活方式与个性，产品类别，比较性差异等等。对企业而言，所要掌握的就是消费者脑海中的联想，能有一个具体而有说服力的购买理由，这个理由是任何一个品牌得以存活延续所具备的。（4）注重创新。创新是唯一能够变被动为主动进而去引导、教育消费者进行消费的做法。

結果 (英文) 1:

4, build brand Lenovo
brand story is one important way to establish a brand association, brand association is very important for brand asset management. Such as the establishment of famous fitness in the fitness room or in social media to encourage more no matter how busy but also insist on doing sports, brand association is the consumer expect when a certain brand can think of, and then based on a content analysis to buy or not reasons to buy, these associations can be divided into several categories: product characteristics, consumer interests, relative prices, use, use objects lifestyle and personality, product category, compare differences, and so on. For enterprises, is to master the minds of consumers associations, to have a specific and compelling reasons to buy, this is the reason for the continuation of any one brand to survive included.

(4) focus on innovation. Innovation is the only way to regain the initiative and then to guide the practice of education consumer spending.

結果 (英文) 2:

4, establish brand association
Brand story is one of the important ways to establish brand association, and it is very important to establish brand association for brand asset management. For example, the establishment of fitness in the fitness room or in the social media drum more no matter how busy but also hold to do, brand association refers to consumers think of a brand when the content can be associated with, and then according to the content analysis of the reasons to buy or not buy, these associations can be roughly divided into several categories: product characteristics, consumer interests, relative price, relative price, How to use it, objects to use, lifestyle and personality, product categories, comparative differences, and so on. For enterprises, what is needed is the association in the minds of consumers, there can be a specific and persuasive reason to buy, the reason that any one brand can survive and continue to have.

(4) Focus on innovation. Innovation is the only practice that can change passively into active and thus guide and educate consumers to consume.

結果 (英文) 3:

4. Establish brand association
Brand story is one of the important ways to build brand association, which is very important for brand equity management. For example, to build a famous sentence of fitness in the fitness room or social media to encourage more people to do sports no matter how busy they are. Brand association refers to the content that consumers can associate when they think of a brand, and then analyze the reasons for buying or not buying according to the content. These associations can be divided into several categories: product characteristics, consumer interests, relative price, usage, and use Objects, lifestyle and personality, product categories, comparative differences, etc. For an enterprise, all it needs to master is the association in the mind of consumers. It can have a specific and persuasive purchase reason, which is the reason for any brand to survive and continue.
(4) Focus on innovation. Innovation is the only way to change passivity into initiative and then to guide and educate consumers to consume.