In using Tottenham Hotspur as the basis for this research the author is certainly revealing his own affiliations and prejudices! However, as the Accepted Socially (2014) study reveals, the top-flight clubs in the English Premier League tend to do things in tandem. While many of the clubs in the upper echelons show flair and enterprise on the pitch, they are more loth to do so off-the-pitch, especially when it comes to the adoption of new (and hence untried) technologies. However, once one club makes the move others tend to follow for fear of being left behind. This has certainly been the case with all forms of online marketing, and especially social media. However, without a greater degree of disaggregation of the data it is difficult to ascertain whether or not social media have made a significant contribution to the club’s revenue streams. It is also true that two or so years may not be an adequate length of time in which to make a judgment on the success or otherwise of social media as a marketing tool. Future research in this area may find access to data easy to come by, and perhaps for other football clubs as well as Tottenham Hotspur. Although EPL clubs are known for playing their cards close to their chests and not revealing too much more than mandated information. Perhaps counter-intuitively, the one thing the financial data of recent years does reveal is that Spurs’ revenues have not been as adversely affected by their no longer being in the Champions League as one might have expected. Whether or not this can be seen as the result of increasing social media activity cannot be known without access to more complete data.