Exploiting product life cycle differences (technology). While the Internet has become a global phenomenon, it is more widely accessible in high-income economies. As social media becomes an older more established channel in those high-income economies the ability of a football club like Tottenham to leverage sales will reach a plateau. At the same time, growth in lower-income economies will enable their citizens to have greater and cheaper access to the digital world, including social media, enabling growth to continue for Spurs.