We want to generate at least 50 in-depth review contents and product review scheme will be as follow;
- Review sample will be presented at the press conference (only for reporters who will write an in-depth review article): 10+ reviews
- Separately contact other target media (lifestyle and sports magazines) to encourage them to write product review: 5+ reviews / 5+ product brief news
- Identify 10~20 KOLs (mainly running/sport bloggers + trend setters) to arrange personal testimonials (blog, Facebook, Instagram): at least 3 posting for each KOL