Basically there are big scale manufacturer in Solo, Indonesia, its marketing has already international namely: batik Danar Hadi, batik Keris, batik Semar, batik Aneka Sandang, and batik Pria Tampan. Generally such batik manufacturer have started from individual company have grown to be a big and famous batik manufacturer and continued by its next generation heir. Batik Danar Hadi has exported its printed batik to compete with China as well as exporting Moslem batik clothes to the Middle East must compete tightly with batik from African batik and peer batik companies from Indonesia. The hand written batik sold to the USA is not only for clothes purpose but for wall decoration purposes. The development strategy of batik industry should be highly responsive to identify the local or international consumer’s product preferences.