以不同出國旅遊方式探討旅遊動機、旅遊滿意度與忠誠度。本研究將旅遊方式分

以不同出國旅遊方式探討旅遊動機、旅遊滿意度與忠誠度。本研究將旅遊方式分為自助與跟團，從旅遊動機的角度去了解遊客選擇特定旅遊方式的原因，探討不同的旅遊方式所帶來旅遊動機與旅遊滿意度，以及旅遊方式忠誠度的關係。研究結果:1.採用不同旅遊方式的旅客在刺激、新奇、自我發展及自我實現這三個動機上顯著大於跟團旅行者。2.旅遊動機對於旅遊滿意度有著正向顯著的關係，旅遊滿意度對於忠誠度也是具有正向顯著的關係，而旅遊動機對於忠誠度則是無顯著的關係。

結果 (英文) 1:

Tourism motivation to explore different ways to travel abroad, tourism satisfaction and loyalty. This study will travel with the group divided into self-help and, from the perspective of tourism motivation to understand why a particular tourism tourists choose to explore the relationship between different forms of tourism travel and tourism satisfaction, motivation and loyalty of tourism brought.
Results:
1. travelers using different ways of stimulating tourism, new, significantly larger than the traveler with the group on self-development and self-realization of these three motives.
2. Travel motivations for tourism satisfaction has a positive significant relationship between tourist satisfaction, loyalty also has a significant positive relationship, and motivations for travel loyalty is no significant relationship.

結果 (英文) 2:

Explore the motivation, travel satisfaction and loyalty of tourism in different ways. This study divides the tourism mode into self-help and group, from the perspective of tourism motivation to understand the reasons why tourists choose a particular mode of travel, and explores the relationship between tourism motivation and tourism satisfaction, as well as the loyalty of tourism mode.
The results of the study:
1. Travelers using different modes of travel are significantly greater than group travelers in terms of stimulation, novelty, self-development and self-fulfillment.
2. Tourism motivation has a positive and significant relationship to tourism satisfaction, tourism satisfaction has a positive and significant relationship to loyalty, and tourism motivation has no significant relationship to loyalty.

結果 (英文) 3:

To explore the motivation, satisfaction and loyalty of traveling abroad in different ways. This study divides the tourism mode into self-help and follow-up group. From the perspective of tourism motivation, we can understand the reasons why tourists choose a specific tourism mode, and explore the relationship between tourism motivation and tourism satisfaction brought by different tourism modes, as well as tourism loyalty.
Results:
1. The three motivations of tourists with different travel modes are significantly greater than those of fellow travelers in stimulation, novelty, self-development and self realization.
2. There is a positive and significant relationship between tourism motivation and tourism satisfaction, and a positive and significant relationship between tourism satisfaction and loyalty, while there is no significant relationship between tourism motivation and loyalty.