Batik banyumasan is a cultural heritage that has been rooted and growing in people in Barlingmascakeb area. In order develop the competitiveness batik banyumasan, several aspects that need to reform includes production, promotion, advertising, selling personnal, Human Resource promotion strategy effectively aspect strategies implemented by craftsmen can give effect to the selling. Promotion and marketing online design with website application strategies can be alternative for craftsmen to promote their products to the level of a relatively wider coverage and lower cost. Identification and variety visualization of batik banyumasan with its philosophy is first step to comunicate batik banyumasan product to market segment. Online Marketing communication strategy useful as tools to promote and preserve batik banyumasan.