In addition to making the data available on the web,linked data creators need to announce the publication to potentials users. For the NCSU ONLD, announcements were sent to metadata- and serials-oriented email lists, including CODE4LIB, AUTOCAT, Metadatalibrarians, Serialist,and WEB4LIB. The NCSU project team also registered our dataset at the Open Knowledge Foundation's Datahub (http://datahub.io/), which is a registry of published linked data sets. The modeling discussions from the beginning of the process should also influence the branding and promotion of the linked data set. When publishing the NCSU ONLD, it was important to establish the context for this data and emphasize to potential users that this data was an acquisitions-oriented list rather than a bibliographic authority file.
If it has not already been discussed, a project team should decide what the long-term plans are for maintaining and up-dating the data set after it is released. These plans should be communicated to potential users of the data so that they know whether the data set will be a one-time release or if it will be updated periodically, which may influence how they incorporate the data into their local applications. For the NCSU ONLD, the project team planned to do quarterly updates to the data set with new authorized and variant organization names that have been added to E-Matrix. It is also important to include contact information for someone on the project team who can answer questions and fix broken or inaccurate links. Opening this communication channel provides linked data users with an opportunity to suggest improvements and potentially influence the ongoing development of a linked data set. Linked data creators will likely learn more about how their data set is being used by communicating with interested users.