Finally, the iceberg drift of Lack of Time and Support can derail even the most promising idea. Having the time and energy to move the startup forward is critical for progress. This is a challenge if founders have a demanding day job, family obligations, and little spare time. It is also helpful to have family support and encouragement, or at a minimum, not have family resentment about the time and energy you put into the startup. This is where passion and persistence can help as well. Passion for a compelling problem can garner support from others.