A <br>launch hunger innovative marketing strategies before <br>the so-called hunger marketing, refers to goods suppliers deliberately cut production to adjust supply and demand, to create the illusion of short supply, high prices and high profit margins purpose of maintaining the goods. However, iPhone's hunger marketing is not the case, it has gone beyond this basic concept, has reached a new height. <br>IPhone hunger is different from traditional marketing strategies. In the course of Apple's marketing strategy, we see that he did not control the product output, causing the illusion of market demand in short supply. Instead, he put the product-related information becomes a market hungry, which makes consumers eager to learn iPhone. <br>2 <br>brand marketing and experiential marketing combination of <br>word of mouth marketing is an enterprise through exchanges between relatives and friends, so that consumers disseminate product information and brand efforts. Experience marketing is by letting the target customers for the product or service provided by the company to observe, listen, and try to experience, allowing customers to really feel the quality and functionality they bring, so as to promote a marketing method customer awareness and preferences.
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