Effective openings
Rhetorical questions
Is market research important for brand development?
Do we really need quality assurance?
Interesting facts
According to an article I read
recently, …
Did you know that … ?
I’d like to share an amazing
fact / figure with you.
Stories and anecdotes
I remember when I attended a
meeting in Paris, …
At a conference in Madrid, I was once
asked the following question: …
Let me tell you what happened to
me …
Problem to think about
Suppose you wanted to … . How
would you go
about it?
Imagine you had to … . What would be
your first step?.