Located in the heart of Milan in an area with a strong commercial potential, The M Collective is a innovative technological shop. The exhibition in the store is very accurate, down jackets Bosideng are however mixed in exposition on the stand with other brands such as FREEDOMDAY ADHOC. I had the opportunity during the visit to speak with a salesperson, its brand awareness is limited, can not in fact tell us almost nothing about the company,sheonly knows that bosideng it is a new company on the Italian scene. The seller, however, emphasizes the quality of products Bosideng and the fact that they are real goose feathers.