Popular examples of consumer-oriented evaluations that the reader will know include Consumer Reports and the U.S. News and World Report ratings of colleges and universities, but examples exist around the world. Which ? is a magazine and web site in the United Kingdom that serves a mission similar to that of the Consumers’ Union, the sponsor of Consumer Reports and its web site, in the United States. Both organizations act as consumer advocates and test products to provide information to consumers on the effectiveness of various products.