Batik has become the icon of Indonesia and a world heritage by the UNESCO in the enactment date of October 2, 2009. This determination is done in the final session agenda number 25 in Abu Dabhi (http://arkeologi.web.id/articles/berita-arkeologi/84-penetapan-batik-sebagai-warisan-dunia-oleh-unesco). In this regard, the day was declared as the National Batik Day . This milestone has not been responded well by the industry and batik consumers in Indonesia. This is shown from the following statement: