Challenge 2: Digital printing on packaging
Package/Marketing Design
How to better leverage digital printing on our packaging (every print can be different with as many colors as we want). We will select a few brands such Bud Light, Skol, Jupiler, Stella etc. Life examples “Share a coke campaign” or the recent Bud Light can launched in US:
http://www.adweek.com/news/advertising-branding/heres-how-bud-light-designed-200000-different-colorful-cans-166194