Business models can be classified into main two categories, which are traditional business models and sustainable business models, where both categories will be defined and compared in this paper. However, Scholars have defined the traditional concept of business model in many different ways, as each one of them has focused on a certain area, which was the base of business model definition. For example, some scholars have built their definition based on linking the concept of business model with profit generation and others with process and activities (Gassmann, Frankenberger and Sauer, 2016). It is important to mention that the main question that all business model definitions focus on is “how the business creates and captures value” (Gassmann, Frankenberger and Sauer, 2016). Bowman and Ambrosini have worked on the differentiation between value creation and capturing, arguing that there are two types of value; which are the “use” and the “exchange” values. As they defined the “use” value by “the specific quality of a new job, task, product, or service as perceived by users”. On the other hand, they defined the “exchange” value by “the monetary amount realized at a certain point in time, when product takes place, or the amount paid by the user to the seller for the use value of the focal task, job, product, or service” (Bowman and Ambrosini, 2000). Figure 1 shows the difference between value creation and value capturing (Bowman and Ambrosini, 2000). Figur