Secondly, the use of Social Media Marketing can enhance brand awareness. This is a use of social networking sites as a marketing tool in the form of Internet marketing, social media above one can write, share, evaluate, discuss, communicate with each other sites and technologies. Then companies can collect on these social platforms to our customers, promote their brands and products, imperceptibly to influence customers. Social media marketing is based on trust propagation mechanisms and active participation of the high users can also impact people's consumption decisions. And to provide a lot of opportunities to spread the brand. Social media positioning accuracy, high stability, provides a more segments of the target group for the brand.
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