The specific research objectives are: (a) to assess how much the model reflects CSR properties inthe heritage tourism context; (b) to locate, if possible, the organisation’s phase/stage of development using the model; and (c) to evaluate whether the model helps provide workable strategies to further the organisation’s CSR development. In doing so, this study will provide tourism organisations with an example of how the model can deepen understanding of their CSR status and how to audit current CSRpractices