STP理论的根本要义在于选择确定目标消费者或客户，或称市场定位理论。根

STP理论的根本要义在于选择确定目标消费者或客户，或称市场定位理论。根据STP理论，市场是一个综合体，是多层次、多元化的消费需求集合体，任何企业都无法满足所有的需求，企业应该根据不同需求、购买力等因素把市场分为由相似需求构成的消费群，即若干子市场。这就是市场细分。企业可以根据自身战略和产品情况从子市场中选取有一定规模和发展前景，并且符合公司的目标和能力的细分市场作为公司的目标市场。随后，企业需要将产品定位在目标消费者所偏好的位置上，并通过一系列营销活动向目标消费者传达这一定位信息，让他们注意到品牌，并感知到这就是他们所需要的。

結果 (英文) 1:

stp essence lies in the fundamental theory of choice to determine the target consumer or customer, or market positioning theory. According to stp theory, the market is a complex, is a multi-level, diversified consumer demand for aggregates, any business can not meet all needs, companies should be based on different needs, purchasing power and other factors, the market is divided by a similar form of consumer demand group, that certain sub-markets. This is market segmentation. Corporate strategies and products according to their situations selected from the sub-market and development prospects of a certain size, and ability to meet the company's goals and market segments as the company's target market. Subsequently,Companies need to product positioning in the target consumer's preferred position, and through a series of marketing campaigns to target consumers convey this location information, so that they noticed the brand, and this is their perceived need.

結果 (英文) 2:

Essentials of STP theory is to choose the target consumers or customers, or market positioning theory. According to the STP theory, the market is a complex, multi-level, diversified consumer demand aggregation, any enterprise can not meet all the requirements, enterprises should according to the different needs of the purchasing power of factors, the market into the similar demand of consumer groups, if the dry sub market. This is market segmentation. Enterprises can according to their own strategy and products from the market has a certain scale selection and development prospects, and in line with the objectives of the company and the ability of subdivision market as the target market. Then,Enterprises need to position the products of the target consumer preference in position, and through a series of marketing activities to the target consumers to convey this information, so that they pay attention to the brand, and the perception that this is what they need.

結果 (英文) 3:

STP fundamental essentials of the theory is to select target consumer or customer or market orientation theory. According to the theory of STP, the market is a complex, consumer demand is multi-level, diversified collection, every firm is unable to meet all the demand, enterprises should be based on different needs, market factors such as purchasing power into consumer group made up of similar needs, that is, a number of market segments. This is the market segmentation. Businesses according to their own strategies and selected products from the market and prospects of a certain size, and in line with the company's target market segments and capacity as the company's target market. Subsequently,Enterprises need to position the product on the target consumer preferences, and through a series of marketing campaigns to target customers of this positioning information, draw their attention to the brand and feel this is what they need.