According to the west, utilitarianism company is defined as a part of the economic system. It is of very mechanical behavior, it get its meaning only if the function is defined. The word "utilitarianism" mainly refers to the company's traditional economic method -- mostly in the first part of the last century and after the second world war. In this framework, the company's behavior as a function of profit maximization, usually no matter what happens inside the box. Utilitarianism and strategic competitive advantage.