Emoji are popular digital pictograms that can appear in text messages, emails, and on social media platforms. These characters are generally understood as a light-hearted, almost comedic form of communication, but they have a rich and complex socioeconomic history that precedes the range of mobile devices where they commonly appear. Beginning with the rise of the iconic “smiley” face in the second half of the twentieth century, the emoji as a cultural form has emerged out of typographic habits, corporate strategies, copyright claims, online chat rooms, and technical standards disputes. As a genial and widespread vernacular form, emoji now serve to smooth out the rough edges of digital life. Further, we argue that to understand affect’s current place within contemporary capitalism we need to consider this face: . These symbols do considerable work to underscore tone, introduce humor, and give individuals a quick and efficient way to bring some color and personality into otherwise monochrome networked spaces of text. Yet emoji also do more than this.
Emoji are popular digital pictograms that can appear in text messages, emails, and on social media platforms. These characters are generally understood as a light-hearted, almost comedic form of communication, but they have a rich and complex socioeconomic history that precedes the range of mobile devices where they commonly appear. Beginning with the rise of the iconic “smiley” face in the second half of the twentieth century, the emoji as a cultural form has emerged out of typographic habits, corporate strategies, copyright claims, online chat rooms, and technical standards disputes. As a genial and widespread vernacular form, emoji now serve to smooth out the rough edges of digital life. Further, we argue that to understand affect’s current place within contemporary capitalism we need to consider this face: . These symbols do considerable work to underscore tone, introduce humor, and give individuals a quick and efficient way to bring some color and personality into otherwise monochrome networked spaces of text. Yet emoji also do more than this.
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