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The free lunch is officially over o
The free lunch is officially over on Instagram. Here’s the reason for this proclamation: On May 31, 2016, Instagram announced a new set of business tools designed to help brands “stand out, get insights, and find new customers” on the platform.
We’ve been chronicling this impending shift in Instagram’s utility for marketers for months. But before you start lamenting the loss of Instagram’s engagement buffet, consider the upside: content delivery on Instagram is now professionalized.
Here, we’ll walk through the new Instagram Business Tools, and explain how to avoid being left behind by the changes.
What are Instagram Business Tools?
The new Instagram Business Tools include three core components:
Business profiles for brands on Instagram;
Insights into audience engagement and demographics; and
The ability to promote content to targeted audiences.
Let’s walk through the key features of each component of Instagram Business Tools.
INSTAGRAM BUSINESS PROFILES
Prior to the announcement of the new business tools, a brand profile on Instagram bore no distinction from an individual’s Instagram profile. With this homogenous co-mingling of brands and people, Instagram had more in common with Snapchat than its parent company, Facebook, which was quick to distinguish brand pages from individual profiles.
However, brands and individuals on Instagram have very different objectives. Individuals want to document and share their experiences, but don’t necessarily want to be contacted by the Instagram masses. Brands, however, want to entice Instagram audiences to engage further. To address this distinction, the new Instagram business profiles will allow users to contact brands via call, text or email, directly from a “Contact” button in the brand’s Instagram profile.
Instagram perusers can even click the brand profile for directions to a business address, if applicable. Important note: Brands must update to a free business profile to get access to the two other Instagram Business Tool components: insights and content promotion.
INSTAGRAM INSIGHTS
As a marketing analytics company, the new Instagram Insights piqued our interest the most. Native analytics platforms on many social networks are oft-maligned by marketers, namely for their user un-friendliness. For this reason, we’ll withhold comment on the utility of Instagram Insights until we’ve had a chance to experiment with them firsthand.
The details to date about the breadth and usability of Instagram’s new insights are vague. Here’s what Instagram has promised so far:
We’ve been chronicling this impending shift in Instagram’s utility for marketers for months. But before you start lamenting the loss of Instagram’s engagement buffet, consider the upside: content delivery on Instagram is now professionalized.
Here, we’ll walk through the new Instagram Business Tools, and explain how to avoid being left behind by the changes.
What are Instagram Business Tools?
The new Instagram Business Tools include three core components:
Business profiles for brands on Instagram;
Insights into audience engagement and demographics; and
The ability to promote content to targeted audiences.
Let’s walk through the key features of each component of Instagram Business Tools.
INSTAGRAM BUSINESS PROFILES
Prior to the announcement of the new business tools, a brand profile on Instagram bore no distinction from an individual’s Instagram profile. With this homogenous co-mingling of brands and people, Instagram had more in common with Snapchat than its parent company, Facebook, which was quick to distinguish brand pages from individual profiles.
However, brands and individuals on Instagram have very different objectives. Individuals want to document and share their experiences, but don’t necessarily want to be contacted by the Instagram masses. Brands, however, want to entice Instagram audiences to engage further. To address this distinction, the new Instagram business profiles will allow users to contact brands via call, text or email, directly from a “Contact” button in the brand’s Instagram profile.
Instagram perusers can even click the brand profile for directions to a business address, if applicable. Important note: Brands must update to a free business profile to get access to the two other Instagram Business Tool components: insights and content promotion.
INSTAGRAM INSIGHTS
As a marketing analytics company, the new Instagram Insights piqued our interest the most. Native analytics platforms on many social networks are oft-maligned by marketers, namely for their user un-friendliness. For this reason, we’ll withhold comment on the utility of Instagram Insights until we’ve had a chance to experiment with them firsthand.
The details to date about the breadth and usability of Instagram’s new insights are vague. Here’s what Instagram has promised so far:
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免費的午餐是正式結束在 Instagram 上。這裡是這一文告的原因 ︰ 在 2016 年 5 月 31 日，Instagram 宣佈一套新的商業工具，旨在説明品牌"脫穎而出，獲得的見解，和找到新的客戶"在平臺上。我們已經開始記載 Instagram 的實用這即將轉變為商家提供幾個月。但你開始悲歎 Instagram 的訂婚自助餐的損失之前，考慮到其好處 ︰ 現在專業化上 Instagram 的內容交付。在這裡，我們將引導您完成新的 Instagram 商業工具，並說明如何避免被甩在後面的變化。Instagram 商務工具是什麼？新的 Instagram 商業工具組括三個核心元件 ︰名牌的 Instagram; 業務設定檔深入瞭解觀眾參與和人口統計資料;和有能力促進對目標受眾的內容。讓我們走過 Instagram 商務工具的每個元件的關鍵特徵。INSTAGRAM 業務設定檔之前宣佈新的商業工具，Instagram 上的品牌簡介孔沒有區別從個人 Instagram 設定檔。與此同質混合在一起的品牌和人民，Instagram 有更多相似之處 Snapchat 比其母公司，Facebook，這是快速區分品牌頁從單個設定檔。然而，品牌和個人在 Instagram 上的有非常不同的目標。個人想要分享他們的經驗，並編寫相關文檔，但不一定要通過 Instagram 群眾聯繫。品牌，然而，想要吸引 Instagram 廣大觀眾進一步進行。為了解決這種區別，新 Instagram 業務設定檔將允許使用者聯繫品牌通過電話、 文字或電子郵件，直接從該品牌的 Instagram 設定檔中的"連絡人"按鈕。如果適用，Instagram perusers 甚至可以按一下到一個商務位址，方向的品牌設定檔。重要說明 ︰ 品牌必須更新到免費業務設定檔才能訪問這兩個其他 Instagram 的商務工具元件 ︰ 洞察力和內容的推廣。INSTAGRAM 的見解作為一個市場行銷的分析公司，新的 Instagram 見解最激起了我們的興趣。很多社交網路上的本機分析平臺是行銷人員，即為其使用者不友好經常誣衊。為此，我們會預扣 Instagram 的見解的效用論直到我們有機會與他們的第一手實驗。到目前為止關於廣度和可用性的 Instagram 的新見解的詳情含糊不清了。這裡是 Instagram 允所說，到目前為止 ︰
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免費的午餐是正式在Instagram。這是本公告的原因：2016年5月31日，Instagram宣佈了一套新的旨在幫助品牌脫穎而出，獲得洞察的商業工具，尋找新的客戶”的平臺。我們已經記錄了這即將到來的轉變在Instagram的實用行銷幾個月。但在你開始哀歎Instagram的訂婚自助餐的損失，考慮好處：Instagram的內容交付現在職業化。在這裡，我們將通過新的Instagram的商業工具，並解釋如何避免被留下的變化。Instagram的商業工具是什麼？新的Instagram業務工具包括三個覈心組件：品牌在Instagram業務簡介；洞察觀眾參與和人口統計；向目標受眾文宣內容的能力。讓我們通過Instagram的商業工具每個組件的關鍵特徵走。Instagram的業務概況對新的商業工具的公告之前，Instagram的品牌形孔從一個人的Instagram剖面沒有區別。這種均勻共品牌和人們交往，有更多的共同點與Snapchat比它的母公司臉譜網，這是快速區分個人簡介品牌頁。然而，品牌和個人在Instagram上有非常不同的目標。個人想記錄和分享他們的經驗，但不一定要通過Instagram的羣衆聯系。品牌，然而，要想吸引觀眾參與Instagram進一步。為了解决這種區別，新的Instagram的生意將允許用戶接觸品牌，通過電話、簡訊或電子郵件，直接從品牌的Instagram剖面“接觸”按鈕。Instagram perusers甚至可以點擊方向企業解决品牌形象，如適用。重要提示：品牌必須更新免費業務簡介獲得兩其他Instagram的商業工具組件：見解和內容推廣。Instagram的見解作為一個行銷分析公司的新見解，引起了我們的興趣，Instagram最。本地的分析平臺，在許多社交網絡經常被詬病的行銷，即對用戶不友好的。為此，我們會等到我們有機會嘗試他們親身保留Instagram的見解本評論。具體日期的廣度和Instagram的新見解的可用性是模糊的。這裡就是Instagram已經答應為止：
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