Therefore, in order to prevent unfair and bad faith-traders, the Ministry of Industrial Republic of Indonesia issued a regulation concerning the use of Batikmark to indicate Batik Indonesia’s products. The regulation of Batikmark was issued in 2007 in the form of Minister of Industrial’s Regulation No: 74/M-IND/PER/9/2007 concerning the Use of Batikmark “Batik Indonesia” on Indonesian-made Batik (“Batikmark Regulation”). This Batikmark program was launched to provide a quality assurance for traditional batik products of Indonesia, including as an identification instrument of such traditional batik products among the other similar ‘batik’ products in the market. Batik products which can use Batikmark labels are only those of traditional ones: batik tulis, batik cap, or a combination of both, which process involves the application of hot-wax (malam) as a resist and hand-dyed coloring. In order to use the Batikmark, then, batik SMEs need to obtain Batikmark certificate, which can be granted after fulfilling the administrative and substantive requirements. In this respect, products of batik printing cannot be certified with Batikmark. The certification is given only to the SMEs who produce batik tulis and batik cap products under certain requirements.