Customer relationship management is an important process in understanding techniques of building rapport with customers, understanding their needs, and identifying the techniques and skills that are required to deliver quality customer service. It is imperative to maintain customer detailing their ages, sex, locations, and so on. This will help Starbucks in determining what products are to be offered in a given store. In addition, customers’ information can be stored in loyalty cards for easier identification. Customer complaints, orders, and enquires can be handled through the departments of customer care.