Figure 1. PZB Service Quality Model
It’s main concept is customers are decision makers of service quality, enterprises should meet the needs of customers, which is necessary to smooth five notches. Meanwhile, it
also summed up ten dimensions measured the service quality (a total of 97 questions), including reliability, responsiveness, competence, access, courtesy, communication, credibility, security, knowing the customer and tangibles.
Gap 1: between customer expectation and manager perception, and when companies don't understand the customer's expectations, it cannot provide customer satisfaction.
Gap 2: between management perception and service quality specification, the companies may be limited by resource constraints and market conditions, and fail reach the standardization of services, resulting in gaps in the quality of management.
Gap 3: between service quality specification and service delivery, the employees are incapable or lacking of training, it will affect customer perception of service quality.
Gap 4: between service delivery and external communication, such as exaggerated advertising, resulting in customer over expectation, when actual service is not as good as expected, will reduce its perception of service quality.
Gap 5: between expected service and experienced service, refers to the gap between the perceptions of the customer after receiving the service, only is this gap determined size by the customer.
PZB the scholars refined the 10 determinants in 1988 according to the proposed service quality in 1985 into five factors, as "SERVQUAL" scale.
1. Tangibles: The appearance of physical facilities, tools and equipment, personnel.
2. Reliability: The ability to perform promised service reliably and correctly.
3. Responsiveness: The willingness to help customers and provide prompt service.
4. Assurance: The knowledge and courtesy of employees and be able to convey trust and confidence.
5. Empathy: Provision of care, individualized attention to customers.
Based on the results of the academic research shows that the merits and drawbacks of using service quality assessment model is remained, even with the same pattern, the results are
different as business sector and situation is different. The subject for the study is on service quality of domestic public hot-spring hotels, which with a view of understanding whether SERVQUAL scale adapted to the research of service quality with the domestic quality of service as basis, coupled with the hot spring characteristics for further research.
Method
This study aimed to explore the application of PZB model in ryokan public service quality gap and satisfaction.
圖 1。PZB 服務品質模型它的主要概念是客戶是決策者的服務品質,企業應該滿足客戶的需求,這是必須要平滑五個凹槽。同時,它此外概括了十個維度來衡量服務品質 (共 97 問題),包括可靠性、 回應性、 能力、 訪問、 禮貌、 通信、 信譽、 安全,知道客戶和有形資產。1 的差距︰ 之間顧客期望和經理感知,和當公司不了解客戶的期望,它不能提供令客戶滿意。差距 2︰ 管理認知與服務品質規範,公司可能會受到資源的限制和市場條件,和失敗達到標準化服務,在品質管制方面的差距造成。差距 3︰ 之間服務品質規範和提供服務,員工不能或缺乏培訓,它將影響到顧客感知的服務品質。差距 4︰ 服務的提供與外部的溝通,如誇張的廣告,而導致客戶的期望,當實際服務預計不大一樣好,將減少其感知的服務品質。差距 5︰ 之間預期的服務和經驗豐富的服務,是指客戶接受服務後的看法之間的差距,只是這個差距確定大小由客戶。PZB the scholars refined the 10 determinants in 1988 according to the proposed service quality in 1985 into five factors, as "SERVQUAL" scale.1. Tangibles: The appearance of physical facilities, tools and equipment, personnel.2. Reliability: The ability to perform promised service reliably and correctly.3. Responsiveness: The willingness to help customers and provide prompt service.4. Assurance: The knowledge and courtesy of employees and be able to convey trust and confidence.5. Empathy: Provision of care, individualized attention to customers.Based on the results of the academic research shows that the merits and drawbacks of using service quality assessment model is remained, even with the same pattern, the results aredifferent as business sector and situation is different. The subject for the study is on service quality of domestic public hot-spring hotels, which with a view of understanding whether SERVQUAL scale adapted to the research of service quality with the domestic quality of service as basis, coupled with the hot spring characteristics for further research.MethodThis study aimed to explore the application of PZB model in ryokan public service quality gap and satisfaction.
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